Asics x Mita Gel Lyte Speed
Sunday, August 30th, 2009
Asics and Mita Sneakers have collaborated on the gel-lyte speed which will hit the market this September. The new shoe is based-on the gel-light III designed in 1990. Mita, a Japanese retailer, is no stranger to collaborations- especially with Asics. Less than a year removed from this same pairing’s 2008 campaign for the Gel Lyte III, September 5, 2009 marks the worldwide release date of this familiar duo’s latest collaborative work.
Tropical influence
The colour tone of the 500-pair gel-lyte speed limited edition was inspired by tropical fruits that bring to mind a comfortable, lightweight and cushioned run along a tropical island beach. The upper uses gradation to further fortify the summer feel. Some of the nylon materials in the upper were inspired by the cotton-woven fabrics often used in Hawaiian summer clothing.
Background
The first gel-lyte speed shoes were launched in the US in 1991 and the following year in Japan. The shoes feature the split tongue construction; an idea put forward by a shoe developer at the Asics head offices in Kobe in 1988 to prevent the tongue from slipping inside while running. Long-distance runners started taking to this new idea, and the split tongue system was used in gel-lyte III and later in gel-lyte speed.
The Numbers
500 Pairs Worldwide, 48 pairs in Australia/New Zealand, releasing this Saturday 5th September. Laced will have the only 8 pairs in Queenland. $220.00 per pair.




















































